The Hathaways invite you to enjoy this dreamlike sequence of a simpler time. Step inside the nostalgia of 1950’s family life. It is indeed those simple little ordinary things that imprint your heart with tender joy.

Remembering when…

…when an RSS feed meant Rise, Shine & Smile for breakfast
…when ‘face time’ happened around the table
…when a ‘like’ was a compliment paid in person
…when’ lol’ was truly laughing out loud
…when a ‘social share’ was when you split a coca cola
…when work and home rarely intersected
…when we pledged allegiance to more than 15 minutes of fame
…let us all remember that our simple moments will end up being our most treasured

“Remembering When” playfully relies on words that haven’t changed, but whose meaning has transformed in the wake of a new generation. The imagery draws upon the nostalgic (and very real) memories indelibly stitched in our childhood DNA. It’s the delectable Thanksgiving dinner smells permeating grandma Margaret’s house, the creative Halloween costumes hand made for Cam by Nana Penny, the green pancakes Christmas morning with papa Chuck, learning to ride a bike with Paw Paw Jerry, Nanny’s cookies that simply can’t be duplicated, arts and crafts projects with grandma Charlotte – and then there’s the Coca Cola legacy. Cam’s grandpa dedicated his entire life to working at the plant. Coca Cola wasn’t just a kitsch brand, it was a way a life. This is something our friend Ray has dedicated his collection to proving, so his home became the backdrop of our video.

It all started with a pink cherry apron

It started with a single point of inspiration: a pink cherry apron handmade by my neighbor for Madeline and me. From the moment I unwrapped the mommy / daughter cooking treasure, my mind was transfixed on old Betty Crocker ads. I had visions of the tender moments of a simpler time. Then there was the dress: Modcloth’s Comedy Hour Dress in Solid Red. I came across this stunning vintage dress and the concept unfolded.

Anyone who knows me has come to witness my love of written articulation of concepts that capture a slice of life; anyone who knows my husband has come to witness his relentless pursuit of visual elegance. So, when a writer marries a designer – this is what happens. Simple family photos take on a life of their own! (you should have seen our wedding 101 guide)

The concept

The concept is about re-framing our sometimes impersonal, technology-driven, family-fragmented, overworked lives and simplifying it down with a visual antithesis from days long gone. The irony is that Cam and I met online, both work in technology and my career aspirations are executive leadership.

I’ve been stuck in a paradox since the day I was born; I listen to Jazz, my favorite show is Bewitched and I fancy myself a doting housewife on the weekends (pot roast and all). Come Monday morning, I want back in the boardroom and thrive under tough business challenges. None of that takes away from the quest to slow down – even if it’s only for a photo shoot.

The talent behind it all

We’d like to sincerely thank the following folks for bringing this vision to life. Our industry is filled with extraordinary talent.