When I was growing up…

Jourdan Marie Hathaway (Crumpler)

Jourdan Marie Hathaway (Crumpler)

my grandmother used to make me open up a dictionary and learn one new word every single day. She’d have me use it in a sentence and try to remember it as days passed. She told me to file it away in my brain’s ‘word bank’ and withdraw it during a future conversation where a point would best be articulated by that very specific word. Over the years, I’ve probably retained a fraction of my ‘word bank’. After all, I haven’t found many instances where working in “bandersnatch” made sense, but I might try today. What I’ve never lost is my passion for communication and the beauty of expression. Whether it’s a running dialogue of a stream of consciousness for my personal musings or drafting a business case for a new MarTech investment, effective communication cannot be overstated.

A Career at the Intersection of Marketing & Technology

I’m a senior-level marketing leader who helps contribute new knowledge, better tools, and improved processes to support business growth. Responsibilities include project planning and delivery, operational due diligence, marketing program measurement (KPI definition, benchmark setting, reporting), sharing of analyses, marketing enablement support, MarTech strategy and implementation, marketing automation oversight (email and SMS including GDPR compliance), SOP process documentation and standardization, budget management, practice development, talent management, professional speaking, and business development support.

  • I’m passionate about driving measurable business results and the standardization of data-driven best practices.
  • Performance Marketing: Working in close collaboration across departments, I identify opportunities to apply marketing strategies, technologies and org structures that increase efficiency, performance and/or revenue.
  • Talent Development: 15 years of experience hiring and developing top level talent across a wide range of marketing disciplines.
  • Change Management: Extensive experience managing organizations through change, including re-orgs, M&A, and creation of new business sectors.

Drive, Ownership & Accountability

Let’s see….what else? I was born with an innate sense of accountability; the kind of kid that did all their summer reading in the first two weeks. It’s translated nicely for my bosses over the years and those who depend on my work. Go ahead, ask them. I’m comfortable in front of an audience as well as in one-one-one meetings to address a staff issue. I enjoy leadership and motivating my team to execute solid solutions. I also take mentoring up-and-comers very seriously. Go ahead, ask those folks too!

I invite you to explore the diversity of my work and I challenge YOU to learn one new word today.